Habico
“The manufacturer turned into a Brand. The idea of becoming a new business buzzed at our door, holding onto that one idea We Built a Brand— Habico. From the name to the packaging, from building visions to creating stories, from setting marketing strategies to the execution, and finally, from a manufacturer to a Brand, we were there building Habico from scratch.”
“Habico wanted to promise comfort to its users, and we wanted Comfort to not be a choice but a Habit hence the perfect combination of habit and comfort in ‘HABICO’ paired with ‘Be Habitual To Comfort’ as the tagline did justice to our idea and the Brand’s Promise. The logo remains the designed reality of Habico’s promise of comfort.”
“Alongside the idea of starting a business of their own came the aim of targeting women as their main demographic group. But given the fact that targeting women alone for this market is quite mediocre, we decided to focus on a broader perspective. We focused on the main users of the product along with women and made sure that all the columns starting from comfort, style, durability, quality, or technology in the list were ticked. Habico was built with care to give comfort. We made Habico Catere to all Generations.
