Indiveda

Running away from the scam of adulterated organic foods; Indiveda paused at our hive with a thought and a dream to serve the true organic. With a wide drive-through of ideas and mixing a potion of visual connection, we made Indiveda shine bright in its tight market. From the Logo to the versatile Packaging; via smart illustration and clear messaging We Built a Brand from their Dream.

“While working with Indiveda we couldn’t help but picture it as an elder sharing stories of the older times when everything was pure, organic, and 100% nutritious. Drawing our inspiration from the ancient Vedas, we designed the Logo inspired by the powerful ‘Manipura Chakra’. Portraying that just like the Chakra, Indiveda is an important source that delivers nutrients from the center to every tip of the body.”

“We set out to narrate stories through packaging, but Indiveda required us to design one universal packaging for all products which meant bidding goodbyes to the product images. To keep the story buzzing we let our illustrations do the rest of the magic. The Visuals became the perfect way to tell the story ‘Straight from the farmer’s field’ with every single detail reflecting the essence of Indiveda.”

“To break through we go against the norm, so to make Indiveda stand out in the crowd we deliberately chose to ditch the typical ‘green for the organic’ pattern and used the Earthy Brown color symbolizing the soil— where everything begins; along with the subtle hint of Orange adding positive energy.”

Indiveda

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